Is Kathmandu Ready For Live The Dream - 4539 Words

Is Kathmandu Ready to Live the Dream? Marketing, branding aspects of Kathmandu along with its financial health, productivity trends, risks and intellectual property Prepared by: Ujjwal Suwal Freedom Institute of Higher Education Company Studies 609 July 5. 2015 Table of Contents Executive Summary 2 Kathmandu: Profile 3 Marketing, Branding and Reputational Perspective their competitive Advantages 3 1. Innovation 4 2. Engagement 4 3. Bundling 5 4. Efficiency 5 General Health of Kathmandu 5 1. Return on Equity (ROE) 5 2. DuPont Ratio Components 5 3. Additional profitability Ratios 6 4. Additional Leverage Ratios 7 Productivity Trends 7 1. Store rollout and refurbishment 7 2. Online Sales 9 3. Inventory control 10 Intellectual Property Documentation, Strategies and Processes 12 1. Register IP 12 2. Maintain secrecy 12 3. Demonstrate ownership 13 Risk Management Strategies 13 a. Market risk 13 b. Credit risk 13 c. Liquidity risk 13 d. Capital Risk 14 Conclusion 15 References 16 Appendices 17 Executive Summary Kathmandu boasts as the largest retailer in adventure and travel clothing and equipment in Australasia. It began its journey in 1987 as a small retailer specialist outdoor retailer in Melbourne, Kathmandu which has now extended its store network in Australia, New Zealand and the UK with 150 stores as well as an online store. It offers wide range of men’s, women’s and kid’s clothing and outdoor equipment such as tents, sleeping bags and accessories. It aspires to meetShow MoreRelatedPersonal Statement : Becoming A Computer Engineer849 Words   |  4 PagesEverybody has an aim in life. Aimless life is a worthless life. Who doesn’t have aim, they just live because they have to live. Aimless life is like a traveler who does not know the destination and direction of a journey. Different people have different aims, some peoples’ aim is to be wealthy, powerful, some want satisfaction and fame in their life, but my aim in life is to become a computer engin eer. To be an engineer, I have to face lots of difficulties but I have strong determination to achieveRead MoreNepal : The Peak Of The Mountain Peak1693 Words   |  7 Pageswithout the use of bottled oxygen by Peter Habeler and Reinold Messner in 1978.   Ã‚  Ã‚   Sherpas are specialized climbers who can carry food supplies and help map out routes on the mountains. Sherpas find mountains easier to climb than others because they live near the mountain and have adapted to the lack of oxygen at high altitudes. It is extremely difficult to climb mountains without a sherpa. Even with one, it could take you several months to climb. Two notable Sherpas, Apa and Phurba Tashi have climbedRead MoreWorld Literature Lecture : Laxmi Prasad Devkota3914 Words   |  16 Pagesgiven by the state for his unmatchable contribution to Nepali literature (Hunt). A. Devkota had a unique start from birth, but like a lot of important historical figures, some of the details have been embellished. 1. He was born in Dillibazaar, Kathmandu, in 1909, on the night of Laxmi Puja, a religious celebration where Laxmi (Lakshmi), the Hindu deity of wealth, is honored (Ranjan). 2. Devkota’s parents saw this as an omen, and named him after the goddess, hence his name ‘Laxmi’ (Ranjan). 3.Read MoreWhat is a Gap Year and Where Did It all Start? Essay3150 Words   |  13 Pagessteadily grow in the 1970’s and business soon began to cater to this growing market. One of the first companies started in London is Top Deck Travel, founded in 1973 by Australian Graham Turner, he took paying individuals on a double decker bus to Kathmandu. Tony Wheeler, a young British student the same year created the Lonely Planet brand travel books when he needed to find basic information on Asia and he could not find a suitable option. Now with tour companies, and travel advice books a needRead MoreScience and Technology13908 Words   |  56 Pagesinitiatives, but they should be empowered to play a leading role in them. Each year, the essay contest adopts a theme relevant to building a Culture of Peace and a sustainable future, such as Respect for life, Caring for our planet, Learning to live together, and The role of media and ICT in building a peaceful world. The theme of the 2009 International Essay Contest for Young People was The role of science in building a better world. Scientific progress has brought many benefits to humanity